Readership of MICE Poland – Polish monthly of the meetings industry

MICE Poland – a periodical for the MICE industry – meetings, incentives, conferences, events - is addressed to:
~ conference, incentive and event clients in Polish companies and organisations
• staff of human resources departments
•managers of motivation techniques departments
•managers of incentive, purchasing, and events departments
•staff of marketing and purchasing departments
•scientific institutes
•local government administration officials dealing with the promotion of regions, towns, villages
•state administration officials
~ organisers of conferences, congresses and seminars
•business travel bureaus
•congress centres
•managers of conference and exhibition centres
•staff of meeting organisation centres
•staff of business tourism services
~ organisers of incentive trips, business meetings and workshops
•incentive agencies
•business travel bureaus
•active tourism bureaus
•promotion bureaus at city offices
•managers of conference centres
~ organisers of events
•event agencies
•PR specialists
•talent agencies
•city promotion bureaus
•embassies and diplomatic agencies
~ free-of-charge distribution among the participants of:
• conferences
• trade fairs
• symposia
• events
• workshops

On the average, one issue is read by six staff members in one company
•75% issues distributed through paid subscription
•15% issues distributed in the course of industry and business events, trade fairs
•10% issues distributed through free-of-charge personal subscription